By Karan Bilimoria
'Every bit pretty much as good because the beer itself.' Sir Richard BransonFrom promoting the 1st situations of Cobra out of the again of a battered previous Citroen 2CV alongside the streets of West London to exporting to over forty nations around the globe, Karan Bilimoria's imaginative and prescient of a much less gassy beer has travelled a protracted way.Starting out with a heap of scholar debt, an entire loss of event and oldsters determined for his or her son to get a formal activity, it will probably all so simply have long past flawed. yet Karan's single-minded selection to be triumphant and his skill to motivate these round him to shop for into his imaginative and prescient, became Cobra, sip-by-sip, into the multi-million pound company it's this day. Karan's tale bottles the very essence of entrepreneurship: imaginative and prescient, force, creativity and a constant conflict opposed to all odds, to make the assumption you so passionately think in work.Against the Grain is choked with insights into finance, technique, making plans, success, self-discipline, and usually doing the unforeseen to construct your individual company, from an individual who is been there and performed it... and all with a bit much less gas.'Essential reading.' Richard Reed, Co-founder, blameless Drinks'An inspirational story.' Sir Martin Sorrell, leader government Officer WPP'Karan Bilimoria is among the nice entrepreneurs...' Jo Malone, founding father of Jo Malone'Inspiring! … well worth the disguise fee for the "Financing Cobra" bankruptcy alone.' Professor John Mullins, London enterprise School'… His tale may still encourage early life far and wide who're fired by means of the dream of turning into a profitable entrepreneur.' Ratan Tata, Chairman, Tata team
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Extra info for Against the Grain: Lessons in Entrepreneurship from the Founder of Cobra Beer
I just walked into his office – one of the most important men in the state – and told him the facts. I wasn’t going to let the so-called Licence Raj defeat me. In the end they agreed a compromise wording. And what about distribution back in England? It was one thing to arrange production, but the product still needed to be distributed. So Arjun and I hastily negotiated an agreement with Lyne Zilkha, the woman responsible for distributing the Czech Budweiser in the UK, to handle the beer in the south of England, and with Jeff Hind of Brent Walker to look after it in the north.
From what I have heard, the only way to win the Tour de France is to ride well on the mountain stages. ’ It is the same with that word ‘No’. You know it is coming, so don’t get disheartened. Your job is to convert that ‘No’ into a ‘Yes’. Your job is to convert threats into opportunities. Your job is to convert frustration into opportunity. Your job is to convert obstacles into opportunities. And you learn to do that throughout the building of a business. EXPECT THE UNEXPECTED Having secured the co-operation of the Mysore Brewery, I settled down for an extended stay in Bangalore.
Will has also held senior positions at Kraft, Unilever and Reckitt Benckiser. Nick Paget – Commercial Director Nick Paget joined Cobra in the newly created role of Commercial Director in October 2007. He oversees the development of both on-trade and off-trade sales as well as the trade marketing team. Nick previously worked at Beam Global Spirits & Wine where he rose to the position of Sales Director for the UK and Ireland. Here he was charged with managing the entire UK and Irish sales functions, covering all sectors of the trade.