Download Amaze Your Customers!: Creative Tips on Winning & Keeping by Daniel Zanetti PDF

By Daniel Zanetti

Daniel Zanetti, an stated professional with reference to profitable and keeping shoppers, explores the ways that dealers and repair companies can succeed in and win over new clients in quite a lot of industries together with: lodges; salons; garages; supermarkets; wellbeing and fitness and rest facilities; insurance firms; type outlets; airways; name facilities and plenty of extra.

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Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers

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The bad news first: innovation is not a one-off thing! You can’t afford to amaze your customers and then rest on your laurels. Today’s laurels will be on the compost heap tomorrow! Offering your customers an unusual service is not something that is prescribed, but a question of culture. See your customers’ expectations as a challenge and not as a threat. Amaze Your Customers 1-146 30 30/11/05 4:38 pm Page 30 Amaze your customers! Question 2. From a travel agency employee ‘I had the idea of sending all customers who booked a holiday in the sun with us a tube of sun-tan lotion with a corresponding sun protection factor before their departure.

Says the receptionist. ’ I ask, somewhat irritated. ‘It’s not the first time I’ve stayed here, and I gave you all my details when I booked. ’ ‘I’m sorry, but we have our instructions,’ replies my late-night adversary. And while I write ‘secret agent’ in the box marked ‘Profession’ and ‘Highway to Hell’ in the box for ‘Street’, I swear this will be the last time I hold one of my seminars in this hotel. Whenever I conduct a seminar, I arrive the evening before, and for good reason! Now I ask the receptionist if I can put the material for my seminar in the room where it is to be held.

Then where on earth did they get the idea that I want everything in my hotel to be just like it is at home? An almost smiling receptionist, who, as far as I can see, consists of just a head and an upper torso, greets me from behind the desk. The sign in front of her ‘Inge – Front Office Assistant’ tells me her first name, but somehow I haven’t the courage to address her by it. Elegantly sliding the registration Amaze Your Customers 1-146 34 30/11/05 4:38 pm Page 34 Amaze your customers! form across the counter towards me, she asks me whether I found my way to the hotel all right.

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