By Linda Pinson
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Extra info for Anatomy of a Business Plan: A Step-By-Step Guide to Building a Business and Securing Your Company's Future, 5th Edition
If you have strategic relationships, tell who they are with and how they will benefit your company. • Finally, consider the risks that your company will face, both internal and external. Anatomy of a Business Plan, Chapter 4, Part I: The Organizational Plan 27 Example: The following is a simplified Summary Description of Business Statement for AeroTech, Inc. com example business plan in Appendix III. AeroTech, Inc. was established in 1993 to meet the demand for specialized parts in the aerospace industry.
Their locations would not be directly tied to their target markets. However, if location is a marketing consideration, you may prefer to address it in your marketing plan. For example, if you are opening a retail shop and need to be directly accessible to your customers, your choice of location will be determined by your target market and might, therefore, be more aptly addressed in your Marketing Plan. 30 Anatomy of a Business Plan, Chapter 4, Part I: The Organizational Plan You might begin writing about your location as follows: AeroTech, Inc.
How do they position their product/services to their target market? What websites do they link to? What is the nature of the content they provide? Do they offer any community-building, message boards, or chat rooms? Do they feature special events? Investigate the prices of their products and services. How do they compare to yours? Do they offer the same products/services? Do they offer discounts? Any other special offers? Determine who their advertisers are. Who advertises on their website now?